The Mottaniai Society
|Japanese have a thoughtful expression derived from the Asian
mentality for commodity, foods, energy, etc. That is:
Mottaniai means "What a waste!", "Do not waste!" or the situation a thing is being wasted or being used without good care and consideration. In such mentality, the thing we use is a gift from nature. Just after the Second World War, all of Japanese cared for commodity, foods, energy. But now many people have forgotten the mentality.
The Mottainai Society was established in August 2006. The society promotes energy saving, hoping everybody understands the meaning of
"The Earth is finite"
Many people agree with this, but we do not think everybody understands the real meaning of this. This mesans that natural resources such as oil, coal, and uranium are finite. Biomass resources including food are also finite.
It is easier to say "Save energy" than do this. In order to realize energy saving, the Mottainai Society promotes communication to exchange wisdom among all disciplines, cultures, and generation through web-publication, web-communication, and symposium. So the key issues the Mottainai society challenges are:
We emphasize the Mottainai Society is so unique that the members come from all societies such as university, government, industry, research institute, municipal community, and family.